Advice and Information
Welcome to Hancocks Advice and Information page
Here at Hancocks we’ve years of experience in Sweets retailing and we are always keen to share our insights on what works in store. On this page you’ll find access to some useful resources to help you maximise key events through the year. We regularly upload useful articles and blogs, infographics and videos, all aimed to help you plan and develop your confectionery business. We hope this becomes a really handy resource for our customers to use and that it helps answer quite a few questions, but if you have any specific queries, please do get in touch as we have more than 50 years of trading experience and lots of confectionery industry knowledge. We'll continue to add to this list throughout the year, so please do bookmark it for easy reference.
KEY EVENTS TO PREPARE YOUR CONFECTIONERY BUSINESS FOR
Make It a Sweet 2016 Christmas!
With Christmas now approaching rapidly, retailers of all kinds are turning their attentions to what to stock and in-store visual appeal. Here, at Hancocks we’ve prepared a number of handy resources for business retailers to tap into just in time for 2016’s Christmas season!
1.Download our Christmas 2016 confectionery catalogue and explore the full range of Christmas sweets.
This year we’ve prepared one of our biggest EVER Christmas confectionery range with 190 lines available for you to choose from, including pick and mix sweets, advent calendars, pound lines, big brands and our own brand of Let it Snow Christmas sweets. You can discover more Christmas confectionery ranges ready to buy online, on our website, as well as in our cash and carries across the UK.
2. Create a Christmas display using our stands, Jars, ribbons and accessories.
It’s not enough to stock up on Christmas sweets. As the holidays approach, you need to ensure that your sweet store is also decorated appropriately to easily attract the attention of passer-by’s that can turn into customers. At Hancocks, we have plenty of confectionery stands and accessories for you to showcase best-selling ranges or serve pick and mix confectionery in style.
We recommend keeping an eye on our social media profiles all year-round, as we constantly share the latest deals and special offers available at Hancocks, news about new product lines and fantastic giveaways and competitions.
4. Watch our Get Ready for Christmas video.
You can watch this useful video here, for even more advice and tips on getting your sweets store in tip top shape in time for Christmas. Subscribe to our YouTube channel to keep up to date with our latest advice videos.
GENERAL ADVICE FOR DIFFERENT TYPES OF CONFECTIONERY
Below we’ve prepared a series of advice pages where you can find out more about different types of confectionery to help you get started if you’re new to the industry, or to provide more information that can help you decide which types of confectionery are the best choice for your business.
We discuss the key spring occasions and consider how best to tackle your confectionery range to make the most of this opportunity. The earlier you start to plan, the better your results will be.
It's an important season in itself and whether you're located in a holiday destination or not, there are opportunities for all retailers of confectionery during the summer season.
Perhaps the most important customer where sweets are concerned, learn how to decide what to stock from the dizzy array of kids confectionery that is available and maximise your sales from this demanding younger audience.
How to make the most of this profitable sector of the confectionery market. Whilst children are a big audience for creative lollipops, there's something here for grown-ups too.
Hancocks leads the way in wholesale pick and mix sweets, having been a key category for us since 1962. We consider how best to tackle this massive and profitable category for the first time if you have not yet ventured this far. The effort and planning is well worth it given the continuing popularity of pick and mix sweets for all ages.
It's without doubt a growing trend. Are you comprehensively covering the opportunity within your range? We give you our thoughts.
Want to know if you're stocking the best range? Check out our list of big sellers across children's pick and mix to ensure that you have it covered in your store.
The range might be enormous but there are some certain sellers to ensure that you have nestled amongst your range. Check our list here.
Retro sweets are still big business and knowing the key favourites can make a notable difference to your sales. See our top choices here and see if you have them all covered in your own range of traditional sweets.
We give you our point of view on the definition of both spellings. It's a confusing situation and perhaps there is not an absolute answer!
This is a potted history of some of the main milestones in the creation of what we now understand is the confectionery industry. Interesting reading which goes all the way back to cavemen.