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Fill jars for profit
17/08/2011
Hancocks Cash and Carry has launched a five strong range of EMPTY sweet jars, giving retailers even greater flexibility when selling loose sweets. Retailers can fill them with their own bespoke range to sell as gifts or treats, achieving margins in excess of 40%.
“We stock many hundreds of varieties of loose sweets and yet we sell only a small proportion in jars to retail. Selling empty jars allows smaller retailers to make a real difference to their range and their profits. Filled jars make an excellent gift or a treat for the family” says Jonathan Summerley, Hancocks purchasing director.
The empty sweet jar range comprises all shapes and sizes that could enhance display or provide gifting ideas. The smallest jar, a Victorian style sweet jar, could retail at £2.49 when filled and achieve a margin of 46%.
“The opportunities are endless when retailers put in some time and creative thought to fill jars in a bespoke manner. Whilst they are advised to offer something different to the supermarkets, creatively filling jars will be a profitable answer for many” says Summerley.
Specialising in the wholesale of confectionery to independent retailers including convenience stores, sweets and chocolate shops, CTNs, traders, off licenses and garage forecourts, Hancock Cash and Carry offers in excess of 5,000 branded and own label confectionery products in each of its 18 sites, stretching from Glasgow to Portsmouth. There is no larger range of sweets and chocolates available in the UK!
Wholesaling all of the main brands from the leading confectionery manufacturers including Cadbury, Mars, Nestle, Kraft, Haribo, Bassetts, Lindt, Ferrero and Taveners, Hancocks also sells a substantial range of pick and mix sweets under its Kingsway own label, including many old fashioned and retro sweets in addition to more contemporary children’s favourites. Hancocks is also known for its range of value, own label and lesser known branded confectionery, which has become a key driver during the tough economic climate.
There is an ongoing program of special offers and deals on confectionery throughout the year, allowing businesses to maximise their return on confectionery.
