Meet Hibbi and his children’s chocolate

Posted on 15th March, 2012

A loveable Hippo called Hibbi has launched his own range of novel children’s chocolate bars exclusively at Hancocks Cash and Carry. Always busy cycling, skateboarding and running, Hibbi the Hippo fronts the novel range of chocolate, which includes popping candy and banana flavours, in a market that is crying out for more innovation.

“The children’s sugar confectionery market is very busy, however chocolate seems to have missed out on innovation and novelty. At Hancocks, we are seeking to address this for our customers, offering them a lively and exclusive range of bars under the Hibbi brand that can provide strong margins and great value for shoppers” says Jonathan Summerley, Hancocks purchasing director.

The Hibbi children’s chocolate bar range includes:

4 pack bars (39p rrp)

Four individually wrapped fingers of chocolate packed in a colourful box. Four flavours are available:

Banana flavour

Strawberry flavour

Popping Candy (contains pieces of popping candy within the chocolate!)

Cream flavour

8 pack bars (75p rrp)

Larger versions of the above for Strawberry and Cream flavours.

These pack bars are ideal for portion controlled treats, each being individually wrapped.

100g bars (59p rrp)

One variety is made from white chocolate and contains chocolate beans within the chocolate. The second variety is a milk chocolate bar with a white chocolate marbled design in it.

Aerated chocolate bars (59p rrp)

These are available in both white and milk chocolate varieties – a popular choice for children.

“The presentation of this range will certainly make a great impact in store, gaining much interest for a great value range. The pricing allows for 2 for £1 and 3 for £1 deals which can work extremely well for independent retailers within the impulsive confectionery market” adds Summerley.

Hibbi chocolate is available in all 18 cash and carries across the UK now.

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