December is fast approaching, and soon you will be seeing that exciting time where shoppers are doing the more heavy-duty Christmas shopping in the build up to the big day. Before you make that final sales push however, you should make sure that you are ready. Here are some thoughts from Hancocks that you should consider:
Review how well your sales of your Christmas confectionery have been going so far and stock up on the best sellers in your range. It is a good idea to stock up in general at this point, so you can focus your efforts on selling and not buying.
Is your display in its best possible condition? This includes ensuring that everything is priced correctly and clearly. You might consider repositioning slower sellers to see if this aids their sales.
Make sure that your sales team knows everything about the range. The more knowledge they have, the more valuable they are to your business and to your customers.
Consider upsell opportunities, with impulse-buy products positioned closer to the till, such as chocolate coins, stocking fillers and the smaller tree decorations. This will help increase the average spend of your customers.
Ensure that your shop has a good display of token gifts as shoppers will be coming out at the last minute to ‘panic buy’
As people visit friends and family over the Christmas period, boxed confectionery will continue to be in high demand, so make sure they are highly visible to customers entering your shop
Perhaps most importantly, make sure that your customers have fun when shopping in your store, as this will help them to overlook your competitors and buy from you!
Having done all of that, take a few deep breaths and dive right in to the prime Christmas selling season. We hope it’s good for your business!