Maximise your Easter Confectionery Sales with Hancocks

Posted on 16th January, 2015

With Christmas just three weeks ago, some might think that it is a bit early to start thinking about Easter. They would be wrong.

We know that in the confectionery industry, businesses start thinking about Easter very early. The more prepared you are, the more likely you are to maximise your Easter sales and we are always on hand to offer any advice that you need.

Easter is an opportunity for a wide range of businesses, regardless of the competitive activity from the supermarkets. It’s a very important season that builds from January and there are plenty of impulsive and gifting purchases to capture from your customers.

Small filled eggs are the first Easter confectionery products you should consider selling as impulsive treats. Crème Eggs will sell as early as January and there are plenty of other seasonal treats to consider alongside them such as Galaxy Cararmel Eggs and Lindt Eggs.

As we get closer to Easter, novelty confectionery gifts will begin to sell, in addition to products suitable for Easter egg hunts and children’s parties. From small Lindt bunnies and chocolate chicks to Kinder Mini Eggs and bulk bags of foiled eggs, we have a wide selection that will melt the hearts of all ages.

Of course, it wouldn’t be Easter without Easter Eggs and many shoppers will look no further than this! With a wide selection of sizes and price points, you can stock solutions for token seasonal gifts and much more indulgent Easter presents. Our general advice would be to make yourself aware of what local competition to you is stocking; especially supermarkets and discount chains. This will help you to avoid unnecessary price wars and allow you to focus on areas that they are not competing on.

Most importantly, take your time over planning and organising your Easter range and display. Be creative and consider smaller impulse Easter products to display prominently or close to your till, reserving a selection of gifting items and eggs for a larger seasonal display within your store.

Specialising in wholesale confectionery, Hancocks can personally help you with your ranging, using years of experience and local knowledge from each of our 20 depots. Many businesses will come in to their local Hancocks and pick our brains at key times of year and we’re happy to help in this way whenever we can.

To see our full range of products and promotions, please browse our website at, or for any questions or queries regarding our promotions or our range of products, just email, call 01509 230 796 or find us on Facebook at


wholesale easter confectionery

Easter confectionery at Hancocks

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