Maximise your margins with the Big Night In theme!

Posted on 11th November, 2015

The Big Night In is no longer just a trend, it is ingrained in the nation’s behaviour and now forms another way in which we choose to socialise.

As the nights draw in and people prefer to stay in the comfort of their own homes independent retailers can capitalise on the Big Night In theme and this year is expected to be bigger than ever for the category.

Colder weather means people are more likely to stay in and indulge in comfort food such as drinks, snacks and confectionery.

So, how can you capitalise on this trend and increase sales?

Investing in POS and creating an in store fixture is a sure way to attract consumers, the Big Night In trend is often overlooked so this could be a real opportunity to increase sales on impulse products. Exploit The Big Night In through offering a complete Big Night In package. Group together treat packs such as Kingsway Share Bag which offer high margins and an eye-catching design sure to attract customers along with drinks, pizza’s, chips and alcohol which will help maximise impulse spending. Watch out for Hancocks link deals which is a key way to promote the Big Night In occasion.

Drinks are an important part of the category so make sure you don’t forget the soft stuff! More people are moving away from alcoholic drinks and towards ‘gown up’ soft drinks. Ranges such as Ben Shaws, 1870 and Freshbe non-alcoholic cocktails (available in depot) are increasing in popularity as they create the experience of drinking something special away from the norm.

Get started on your Big Night In range or stock up with a variety of large-format packs including confectionery, snacks and drinks from or from your local depot.

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