Robinsons branded sweets launch in jars

Posted on 6th July, 2011

Hot on the heels of the Wimbledon Tennis Championship, Hancocks exclusively launches a range of three Robinsons branded fruit sweets which should prove to be the perfect match for independent retailers this summer.

Available in 2.72kg jars, the individually wrapped sweets, containing natural flavours, natural colours and juices from concentrates, are available in three flavours:

Robinsons Barley Fruits

Robinsons Classic Fruits

Robinsons Apple & Blackcurrant

Robinsons continues to be an iconic British brand loved by all ages. Worth £196m at retail value, the brand has 47% household penetration and receives a high level of media support which will really help initial trial of these new sweets.

“We are really excited about this exclusive launch and Robinsons sweets should be a great addition to our existing range of sweet jars. Pick and mix sweets continue to be a strong growth area within confectionery and retailers now understand the high margins that this sector can command.

Sugar confectionery comes into its own during the summer months and as Robinsons has such a strong association with Wimbledon, this is the perfect time to launch Robinsons sweets which we expect to become a firm favourite very quickly indeed” says Jonathan Summerley, Hancocks purchasing director.

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