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Robinsons branded sweets launch in jars
06/07/2011
Hot on the heels of the Wimbledon Tennis Championship, Hancocks exclusively launches a range of three Robinsons branded fruit sweets which should prove to be the perfect match for independent retailers this summer.
Available in 2.72kg jars, the individually wrapped sweets, containing natural flavours, natural colours and juices from concentrates, are available in three flavours:
Robinsons Barley Fruits
Robinsons Classic Fruits
Robinsons Apple & Blackcurrant
Robinsons continues to be an iconic British brand loved by all ages. Worth £196m at retail value, the brand has 47% household penetration and receives a high level of media support which will really help initial trial of these new sweets.
“We are really excited about this exclusive launch and Robinsons sweets should be a great addition to our existing range of sweet jars. Pick and mix sweets continue to be a strong growth area within confectionery and retailers now understand the high margins that this sector can command.
Sugar confectionery comes into its own during the summer months and as Robinsons has such a strong association with Wimbledon, this is the perfect time to launch Robinsons sweets which we expect to become a firm favourite very quickly indeed” says Jonathan Summerley, Hancocks purchasing director.
Specialising in the wholesale of confectionery to independent retailers including convenience stores, sweets and chocolate shops, CTNs, traders, off licenses and garage forecourts, Hancock Cash and Carry offers in excess of 5,000 branded and own label confectionery products in each of its 18 sites, stretching from Glasgow to Portsmouth. There is no larger range of sweets and chocolates available in the UK!
Wholesaling all of the main brands from the leading confectionery manufacturers including Cadbury, Mars, Nestle, Kraft, Haribo, Bassetts, Lindt, Ferrero and Taveners, Hancocks also sells a substantial range of pick and mix sweets under its Kingsway own label, including many old fashioned and retro sweets in addition to more contemporary children’s favourites. Hancocks is also known for its range of value, own label and lesser known branded confectionery, which has become a key driver during the tough economic climate.
There is an ongoing program of special offers and deals on confectionery throughout the year, allowing businesses to maximise their return on confectionery.
