The Great British Love Affair with Sweets

Posted on 22nd July, 2013

The Brits are famed for their love of sweets. From chocolate bars, to pick n mix, the nation’s craving for old favourites and their willingness to experiment with innovative new novelty sweets continues to drive demand in the confectionery industry.

love heart sweets

Few of us can imagine a world without sweets. Eaten in moderation, many special occasions are certainly enhanced with the presence of a sweet treat. From trips to the cinema and the joy of hand picking your own personal selection of favourites to enjoy whilst watching the latest release. Whilst kids birthday parties and the goody bag to hand out at the end of the party wouldn’t be the same without a lolly pop and a mini bag of Haribo!

The eating of sweets dates back hundreds of years, from the Tudors eating gingerbread and sugared almonds and as sugar became cheaper in the late 19th century, boiled sweets became readily available. The likes of peanut brittle, liquorice allsorts and candy floss making an appearance from around the 1890s.

According to a Mintel survey in 2012, 84% of all adults in the UK are eating sweets in some shape or form throughout the year. Compared with other European nations, the high proportion of the UK adult population enjoying sweets is evidence of Britain’s sweet tooth.

The trends in confectionery indicate a growth towards lighter sweets during the summer and a return in demand for nostalgic and retro themed sweets; from bon bons, rhubarb and custard, sherbet pips and many more on offer, it’s easy to create a vintage display in store. As a specialist confectionary wholesaler, with 20 cash and carry depots located conveniently across the UK, Hancocks mission is to continue to offer our trade customers convenient shopping, great margins and new ideas on how to satisfy the nation’s sweet tooth.

If you currently don’t have a trade account, bona-fide retailers are welcome to register for a trading account at any of our cash and carries or you can register to buy online. You can access Hancocks’ extensive range of confectionery online or shop in store at one of Hancocks Cash and Carry deports giving retailers the opportunity to source from over 5,000 confectionery lines.

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