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Celebrating 130 Years
Bonds is celebrating its 130th birthday just as you would expect – through the magic of sweets.
The quality of Bonds sweets does the talking - but now they are singing! A quartet of Bonds’ best-selling bags have undergone a redesign in support of Vicky McClure’s Our Dementia Choir, with 10% of profits being donated to support the charity. The favourites in question are Rhubarb & Custards, Pear Drops, Butter Mintoes and Sherbet Lemons – enabling us all to enjoy timeless treats and help a great cause.
Plus, two brand-new celebratory lines are launching. First, the Bonds Happy Birthday Cup features a wide variety of sweetshop favourites in one handy cup, whilst the second addition, Soft Sherbety Lemons, adds a modern twist to a nostalgic favourite!
Creating Sweet Memories Since 1895
Bonds of London has been Britain’s beloved sweet shop brand since 1895, bringing traditional charm, nostalgic flavours, and dependable quality. A trusted name for generations, Bonds offers sweetshop classics alongside tasty innovation – making it a go-to for retailers across the UK.
Its iconic Sweetshop Favourites bags include Strawberry Bon Bons, Rhubarb & Custards, and other classics, whilst Bonds also offers contemporary formats primed for modern shoppers. Think treat-sized kids’ bags (always NAFNAC and portion-friendly), bestselling pick n mix Candy Cups bursting with flavour, and Pun Boxes made to share a smile.
The range spans everything from hard-boiled sweets and bon bons to jellies, sours, mallows, and even jelly-filled turtles – with vegan and veggie options included. Bonds continues to honour tradition while evolving with the tastes of today’s customers, helping sweet-lovers of all ages create moments worth savouring.
Quality and heritage are at the heart of the Bonds range, whilst innovation drives them forward. Understanding businesses and consumers has seen Bonds not only survive but thrive for so many years. With a range of more than 200 products that are tried, tested, and coveted, the brand’s £25 million retail sales value (RSV) is in growth. Incorporate the iconic brand into your range and be a part of Bonds’ next chapter!
Inspired by Bonds
Celebrating 130 Years of Bonds
This year, Bonds of London celebrates 130 years of creating sweet memories! The iconic brand has been crafting the best-loved British sweets continuously since it was founded in 1895, with nostalgic favourites that ooze charm and character, winning the hearts of generations along the way.
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Delicious Newstalgia: Bonds Soft Sherbety Lemons
An all-new treat especially for Bonds’ birthday celebrations, the Soft Sherbety Lemons take the much-loved flavour of the iconic Sherbet Lemons and pair it with a delightfully chewy texture. A moreish lemon chew encases a zesty sherbet centre, giving shoppers a taste of the contemporary and the classic all in one bite. The seamless pairing of timeless and contemporary is simply another example of Bonds’ confectionery know-how!
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Bonds Teams with Our Dementia Choir with Classic Charity Bags
World of Sweets and Our Dementia Choir are singing from the same hymn sheet, as Bonds of London and Vicky McClure’s charity work together to provide vital funding via a heart-warming and nostalgic range of share bags.
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Brand-new Bonds Bubblegum Bonanza Candy Cups
The world of confectionery is fast-moving, but when something is a real hit you know it will stick around. Proof of this can be seen in just how many ‘classic’ sweets are as popular today as they have been for decades! In recent years, shoppers have taken to bubblegum flavours, with countless new treats making the most of the popular taste in loads of fun treats and formats.
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All About Bonds of London
Creating sweet memories since 1895, Bonds of London pride themselves on making top quality, delicious sweets. Their range today is full of delicious wholesale sweets with eye-catching packaging that provides retailers with lovable treats to fill their shelves with character. From award-winning sweets to charming giftboxes, and superb seasonal lines, there’s something in the Bonds range for everyone!
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BRAND NEW Bonds Trail Mix Shot Packs
For 130 years, Bonds of London has created treats that shoppers love. Their new Trail Mix range is a testament to that – with healthier eating and value for money important factors for so many. Their range has a core of long-adored nostalgic favourites, whilst they are regularly adding exciting new additions to the family with their Candy Cups, impulse bags and Pun Boxes. Now, you can add Trail Mix to the list as the beloved brand introduces healthy snacks that do not compromise on taste! High in fibre, and much lower in calories than a chocolate bar, these are a lighter option that shoppers will adore.
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Spectacular Spring Stock From Bonds
It feels like only yesterday that Easter was last here, but Bonds of London have sprung into action already, bringing you a whole new range of seasonal treats! With shoppers continuing to shop more locally, it is more important now than ever to provide more gifting solutions which shoppers can pick-up easily in their local store whilst doing their top up shop. With Valentine’s and Easter quickly approaching, these new products provide the perfect sales opportunity.
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