Halloween is bigger than ever here in the UK, especially for the confectionery market. The classic trick or treat celebration will continue to grow and this is the ideal time for independent retailers to increase their margins on confectionery before the Christmas rush!
As an occasion in the calendar, Halloween grows in importance year by year for retailers. Now an attraction for all ages, there are an increasing number of parties and events geared around Halloween that clearly require items to be purchased for them.
Much of the purchasing activity occurs close to the event but retailers must display their range in good time to ensure that all of their customers are aware of its availability and consider them at the last minute.
A retailer can maximise the impact of his Halloween range by combining product categories into one big, impactful display instead of grouping each category separately in different areas of the store. Some creativity and thought about a Halloween display really can put money in the till.
Here at Hancocks we have developed a brand new range of Ghostbuster confectionery products specifically for the spooky season! Everything from Stay Puft Spread and Mini Mallows, through to jelly pops, proton beam laces, witches fingers and many more. Check out the full range below.
Along with our new Ghostbuster range we also stock many novelty confectionery products that fit the Halloween season but are still available all year round, that see big sales peaks during October too. Some examples are:
- Dracula Teeth
- Giant Spiders
- Giant Sculls
- Jelly Bones
Merchandising within the confectionery market for Halloween has grown just as much as the category its self! Over the past 5 years Halloween has become more popular and now during the run up it is very difficult to forget the spooky season is on its way. The majority of big brands are fully behind Halloween including Haribo, Swizzels, Mondelez and Nestle. Each year their range grows. Halloween is far from just trick or treat now, with everyday treats such as cakes, crisps and biscuits available to match the theme.