New sugar free jar range

Posted on 21st September, 2011

As the market for sugar free confectionery continues to gather strength, Hancocks Cash and Carry has launched a seven strong range of sugar free sweet jars under its Kingsway brand.

“Sugar free is definitely a growing trend in the market place. As conditions such as diabetes become more prevalent and as obesity continues to be a hot topic, I think that sugar free sweets will have a place to play in confectionery.

Initial sales of sugar free at Hancocks have been greater than we expected. Many independent retailers will find that sugar free can become an opportunity to them. Talking to local shoppers will help to establish the level of interest in addition to simply trying a few lines” says Jonathan Summerley, Hancocks purchasing director.

The range, which also holds NAFNAC status, is available in 2kg jars. High margins can be achieved from selling sweets in this way and sugar free sweets are certainly no exception.

The sweet varieties are:

Throat and Chest

Sherbet Lemon

Fruit Chews

Mint Humbugs

Blackcurrant and Liquorice

Chocolate Eclairs

Assorted Toffee

Available from all 18 Hancocks cash and carries and to purchase online now.

99p per 100g RRP

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