Powys store celebrates Small Business Saturday in style

Posted on 28th November, 2014

In the heart of Wales is a retail inspiration. Trudy and Ian Davies have been running their independent newsagents (Woosnam & Davies News) for 20 years and know exactly how to take advantage of Small Business Saturday on 6th December.
The idea for the event originated in the US in 2010. Launched in the UK last year, awareness is building fast as more and more small businesses seize the opportunity. The principle of the day is to celebrate the success of small, local businesses and encourage shoppers to support them in their own communities.

Having been named an IAA (Independent Achievers Academy) top 100 independent store for three years running and come second in the award for Service to the Community in 2013, Trudy is always looking for new opportunities to promote her Llanidloes store.

Not content with Small Business Saturday, Trudy is going to run Small Business Week from 1st to 6th December. Each day she will focus on a particular product category and give her customers samples, vouchers and free gifts that she has secured from key suppliers. Stationary, newspapers, toys and confectionery are just some of the areas Trudy will focus on. Expecting more than 500 shoppers on Saturday 6th December, Trudy is creating goody bags for her customers and has invited other local businesses to include samples, vouchers and offers in them. Having gained a quarter page advert in the local newspaper for free, customers can use a voucher to receive a free chocolate bar when they purchase the paper from her store on the 6th. Trudy will also be serving free mince pies and sherry, with squash and a toy for the children!

In its second year, Small Business Saturday is fast becoming a community affair in Llanidloes with other local stores planning to offer a discount for the day whilst some local eateries will promote discounted menus.

“You cannot stay still in business and you must try new things all the time. I continually research new ideas when I have a spare half hour and this is how I found Hancocks and their online shop in 2013. As a result, we’ve beefed up our confectionery range quite a bit and weighout sweets are definitely working well for us. In the summer we get lots of ramblers and cyclists coming in and buying sweets they’ve not seen for ages!” says Trudy.

So what does Trudy put the success of her business down to? “You have to work well with the community in many ways and put in plenty of hard work. It’s not just about standing behind a counter!” she says.

Indeed Trudy is extremely creative with her ideas to integrate with the community. She’s just created a pictorial letter to Santa and given it out to the children at the local primary school. Encouraging them to colour it in, they can return it to the store and receive a free lolly. For every one returned, Trudy is donating 25p as fundraising for the school.

We wish Trudy all the very best for her Small Business Saturday celebrations and hope that her story might have inspired a few more of our customers to get involved.

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