Continuing to develop the value end of the UK confectionery market as the economy remains tough, Hancocks Cash and Carry has launched a six strong range of 100g chocolate bars with a recommended retail price of just 59p.
Exclusive to Hancocks, the Baron range of 100g chocolate bars serves a very straight forward need – a broad range of chocolate, packed attractively at an affordable price. Shoppers continue to want sweet treats but as the big brands increase their prices, more and more are seeking a value alternative when budgets remain very tight.
The Baron range of 100g chocolate bars includes:
Black and White (layers of white and dark chocolate)
Dark Choc Mint
Dark Choc Orange
“This is a very attractive range of chocolate bars that will sell itself based on appearance and remarkable value. Black and White is an unusual addition to the range and sits alongside some extremely popular flavours. Many retailers will be able to achieve volume sales selling at 2 for £1, whilst still achieving a decent margin. At a time when branded confectionery is squeezing retailer margins hard, it is essential for smaller retailers to consider opportunities such as these” says Jonathan Summerley, Hancocks purchasing director.
The Baron range of chocolate bars is available in all 18 Hancocks Cash and Carries now.