Bonds Teams with Our Dementia Choir with Classic Charity Bags

World of Sweets and Our Dementia Choir are singing from the same hymn sheet, as Bonds of London and Vicky McClure’s charity work together to provide vital funding via a heart-warming and nostalgic range of share bags.

This collaboration comes as part of celebrating this brand’s 130^th birthday. Marrying nostalgia and positivity, the partnership sees a quartet of top-selling Bonds share bags on song. A donation of 10% of profit from the sales of the Lemon Sherbets, Rhubarb & Custard, Butter Mintoes, and Pear Drops bags will support the choir and their carers. Not only that, but the bags have been redesigned to include the Our Dementia Choir logo.

Through this partnership, the funding raised will help the charity choir to reach even more people living with dementia by enabling them to live lives with joy, connection and a sense of belonging.

Kathryn Hague, Head of Marketing at World of Sweets, is proud of the partnership: “Bonds of London is celebrating its 130^th birthday this year, and focusing on some of the best-selling hard-boiled sweets is a testament to nostalgia-loving customers who continue to re-purchase sweets they have loved for years.

“We worked closely with Our Dementia Choir on a brand new packaging design for the four sweet bags and really hope customers will love the refreshed design. We hope the sweets will help spread joy, just as Our Dementia Choir is able to do through its amazing work.”

Speaking on behalf of Our Dementia Choir, Jess Johnson, Social Media Manager and Wellbeing Leader at the charity, said: “At Our Dementia Choir, we firmly believe in the incredible power of music to bring happiness, connection and comfort to those living with dementia. We also know that sweets can bring us so much nostalgia and really help to bring a moment of joy, which is why this partnership is so brilliant.”

As part of the World of Sweets family, Hancocks is proud to wholesale the charitable Bonds sweets bags. The wholesale bags are available in bulk – both with and without price-marked packs.

Packing all of the mouth-watering nostalgia that keeps sweet-lovers smiling, these bags will slot into your range with ease. From convenience and forecourt stores to sweet emporiums and leisure outlets, these Bonds of London bags will spread joy and positivity both for customers and those who benefit from the great work of Our Dementia Choir. Stock up today so you and your customers can show support whilst enjoying these familiar favourites – it’s a win-win-win!

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