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THE WORLD OF CADBURY
CADBURY TRADE DOCUMENTS
CLICK BELOW TO READ CADBURY'S TRADE INFORMATION AND CATEGORY ADVICE...
THERE'S A GLASS & A HALF IN EVERYONE
For 200 years Cadbury has made the nation’s favourite chocolate bars. With a wide range of much-loved delicious chocolate that reminds the nation that there is a ‘Glass and a Half’ of generosity in everyone. The brand’s success is built upon its ability to continually evolve to remain relevant and at the forefront of chocolate. Cadbury values consumers' health and helps run Be Treatwise, and also has a programme to bring Cadbury standard products, predominantly purchased for consumption by children, under 100 calories. Other innovations like Cadbury Dairy Milk 30% Less help consumers manage their sugar intake, whilst still enjoying their favourites. And as you know, 100% of the cocoa in Cadbury’s chocolate is sustainably sourced through the company’s Cocoa Life programme supporting sustainable cocoa farming. With nationwide stock of all the best-sellers, buy the Cadbury chocolate your shoppers know and trust at Hancocks.
CADBURY INSPIRATION
Prepare Early & Grow Sales for Easter 2025
Retailers of chocolate and sweets know just how crucial the Easter period is. With so many seasonal lines and excitement among customers, it’s an opportunity to deliver a successful season. With Easter Sunday not until the 20th of April this year, there is plenty of time to build momentum and secure sales.
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Drive Your Chocolate Bar Sales
Across independent and symbol stores in the UK, on-the-go missions are growing, placing more importance on the range of chocolate singles. It is a key area in store and placing an extra focus on your range can help you better serve customers and boost your sales. Given that singles make up more than a third of confectionery sold in independent and symbol stores, perfecting your display and getting the range and split right can make a real difference.
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Maximise Seasonal Gifting and Sharing Chocolate Sales
Chocolate is always a best-seller – from cheeky treats to tasty gifts, there is always a reason for shoppers to buy chocolate. There are, obviously, certain times of the year when chocolate is in even higher demand, so for retailers it is only good practice to highlight these in your calendar and plan ahead to maximise the pulling power of chocolate.
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Grow Your Sales With Duo Chocolate Bars
As a retailer of sweets and chocolate, you’re always on the lookout for ways to tweak and improve the performance of your stock. You’ll already know the popularity of chocolate bars in store – and Duo bars are a great way to capitalise on them further.
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Maximise Your Sharing Chocolate Sales
Across the UK, chocolate is adored by millions of treat-seeking missiles every day. There are so many variations that even the most passionate chocoholic could struggle to pick their favourite. Whilst it is obviously a popular choice for snacking alone, there are jumbo bars and sharing bags that are perfect for time spent with loved ones. Sharing chocolate is worth £240m in independent and symbol stores, so there is plenty to be gained from priming the selection in your store.
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Grow Confectionery Sales this Father’s Day
Celebrated by people and families of all ages, Father’s Day presents a wonderful opportunity for retailers to provide shoppers with the gifting options they’re looking for and boost sales, too. With some planning and preparation, you can build a range of gifting favourites and build excitement in store.
READ MOREAdvice and tips for retailers to help maximise sales - Delicious Display - Welcome
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