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Find Out All About Kingsway
Despite the ever-present swathe of much-loved classics, the landscape of pick and mix sweets is constantly evolving. A constant for the last sixty years, Kingsway has been at the heart of pick n mix in the UK ever since the brand was created by Ray Hancock back in 1962 – the same year the first Hancocks cash and carry was opened!
Since then, the brand has introduced wholesale sweets of many kinds to people all over the world. Through Hancocks, the Kingsway brand has supplied countless sweetshops and retailers with jelly, foam, chocolate and pick n mix treats of many more types. The pick n mix behemoth that has brought smiles to so many faces over the last six decades.
To mark its 60th birthday, the Kingsway logo has been fittingly updated from a jester’s to a royal crown, plus the year it all began has been introduced. As well as commemorating the brand’s status as confectionery royalty, a new colouring system on Kingsway packaging will help retailers easily identify the different types of confectionery. The nine categories are bon bons, liquorice, gummies, mints, chocolate, softies, toffee and fudge, hard-boiled and jellies. Dietary icons, such as vegan and vegetarian logos, will be more noticeable on the packaging, too.
Kingsway is also introducing a new premium range of sweets. The Experts Choice selection will consist of a blend of the most popular and exclusive lines within the Kingsway range of pick and mix sweets. These sought-after lines will be identifiable both online and in our cash and carries by black labels with a dazzling gold Kingsway crown logo.
Over the last year, Kingsway’s ever-growing range has proven as popular as ever. With a mix of retro favourites and new and exciting lines, there is something for everyone. If you’re looking for something new to add to your range, you can count on any of the Kingsway bestsellers to be a hit with your sweet loving customers! From the Fizzy Bubblegum Bottles and Tongue Painters to retro favourites Flying Saucers, the most popular Kingsway lines offer plenty of variety, with new and exciting additions being frequently added!
Not only does Kingsway provide an evergreen range of pick n mix delights, but they also offer charming and delicious seasonal lines. Whether you’re after the stock for Christmas, Halloween or for Easter, as they’ve proven over the years you can always count on Kingsway.
At Hancocks, we’re incredibly proud of the Kingsway range, as it offers great value, mouth-watering sweets and includes something for everyone with a sweet tooth, no matter their taste. With all of the incredible bulk sweets available here at Hancocks, the Kingsway brand truly is a jewel in our crown!