New WHAM Rope Joins the Barratt Range

Swinging in with an exciting take on the iconic sour raspberry taste of a Barratt confectionery classic, the WHAM Rope is primed to widen eyes and drop jaws in your store. Filled with the unmistakable flavour of the WHAM bar, this brand-new product pairs a raspberry flavour jelly rope with sour raspberry candy pieces, to bring a contemporary twist to the legendary British sweet.

This exciting new addition to the family of WHAM sweets follows the success of the recently launched Barratt Fruit Salad Rope and adds more depth to the characterful Barratt range. Each Rope is less than 100 calories and is an irresistible option for customers who are trying to eat healthier but still want a little treat. With their stable of established and long-popular British sweets, Barratt has been adding contemporary twists that help their star flavours shine even brighter, such as the Fruit Salad & WHAM Ice Duos which are perfect summer stock, as well as trending Softies versions of Refreshers and Fruit Salad among many others.

The WHAM brand is worth £3.7m and has shown a 20% year-on-year growth¹. It is a name that shoppers both love and trust, also playing a big part in the ongoing trend of sour sweets. Serving the trend of shoppers seeking both the comfort of familiar names and the excitement of something new².

Here at Hancocks, we’re always working hard to provide our customers with the best and most desirable products that will excite and engage users. Keep an eye on our new arrivals to stay up to date with all of the latest releases and make sure your range stays fresh all year round.

Sources

¹ _{Circana 52 w/e 20th April 24, Value Sales}

² _{The Grocer: Confectionery’s creative challenge: selling old sweets to Gen Z.}

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