PEZ: The Story of an Icon

PEZ: The Story of an Icon

Here at Hancocks, we’re experts in wholesale confectionery of all kinds. However, you don’t need our level of expertise to realise that PEZ is one of the most recognisable brands in the world. With a story that spans all the way back to 1927, this behemoth of candy has grown from conveniently sized peppermint treats known as PEZ Drops into the icon of popular culture that it is today. There are devoted PEZ fans of all ages who both love the tasty treats and are passionate about collecting their sweets.

Today, PEZ dispensers are as popular as ever. Holding appeal from fun-loving sweet fans to impassioned collectors, the range of flavours and ever-changing dispensers on offer makes them an amazing addition to any offering of wholesale confectionery. Making perfect gifts for kids, with their unique combination of fun flavours and exciting dispensers, they’ll stand out on any shelf.

Whilst back in the day the first PEZ sweets were peppermint flavoured, the current PEZ refills are a mix of fruity and vibrant flavours. With their Fruit Mix, Fizzy Mix and Cola Refills all available in bulk here at Hancocks, you can make sure that those who aren’t collectors always have something to put into their dispensers! We all know that sour sweets are popular with sweet-toothed customers, so the Sour Mix Refills are a great option for any PEZ candy fanatic. Offering up an enticing selection of Mango, Nashi – an Asian pear – Banana and Lychee flavour candies, the Exotic Mix is perfect for adventurous candy chompers.

Without a doubt, it was the introduction of the PEZ dispenser in 1949 at the Vienna Trade Fair that helped to cement PEZ as a cultural icon. Their first dispenser was similar in shape and held 12 candies – the same number as today! It was initially metallic and the three-dimensional head we’re so accustomed to today was first seen in 1957. A year later, Popeye was the first licensed character sold by the brand.

Over the years there have been more varieties of the famous dispenser than you could imagine. There have been more than 1,500 PEZ dispensers, with countless famous faces, unique designs and some incredibly desirable collectables. Testament to just how much impact PEZ dispensers have had, the most expensive ever sold was a set commemorating Prince William and Duchess Kate Middleton in 2011. Sold for £8,200 at an auction for Starlight Children’s Foundation, no PEZ dispenser has cost as much. Among collectors, the most prestigious examples range in designs, with early and rare models such as the Witches Head and Political Elephant revered, whilst early dispensers without a head are increasingly hard to come by.

Today, the company very much still has its finger on the pulse. Designs are regularly updated to ensure that they’re always relevant and popular bulk sweets for any retailer. Here at Hancocks, we’re exclusive wholesale distributors for PEZ in the UK, so you can rest assured that when you shop with us you’ll have the pick of the most popular and latest PEZ lines available in the country! For instance, you’ll find anchors of youth culture such as Spongebob SquarePants and Paw Patrol dispensers, whilst there are stars of the silver screen like the Mandalorian and DC Heroes Superman, Batman, and The Flash. Here at Hancocks, we’re exclusive wholesale distributors for PEZ in the UK, so you can rest assured that when you shop with us you’ll have the pick of the most popular and latest PEZ lines available in the country!

Few brands possess such a pull that keeps customers coming back for more. Whether it is to add to their collection of dispensers or top up on their favourite flavours, an exciting range of PEZ lines will add excitement to any offering. As with any of the wholesale sweets we stock, whether it’s pick n mix or bulk chocolate, ordering PEZ online at Hancocks is the easiest way to bulk buy your stock. Simply place your order and we will deliver it to you. With a choice of delivery options, you can receive your order when it is most convenient, allowing you to focus on providing your customers with the best experience. We’re always looking to help however we can, so if you do have any questions simply contact us and we will find the answers you need.

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