What Shoppers Want on Bonfire Night
Bonfire Night is an autumnal showstopper that has something for everyone. Even those who aren’t drawn in by the warmth of a bonfire or enthralled by fireworks can be pacified by the delicious and warming treats! Tailoring the bulk sweets you stock in store and highlighting treats that are ideal for Guy Fawkes Night is a lovely way to add incremental sales this autumn.
Whilst there will be more public firework displays and bonfires this year, there will still be plenty of shoppers who are celebrating from home. By tailoring your offering for Bonfire Night and adding or highlighting a few select lines, you can not only convert more sales from shoppers excited for the festivities but also those who are simply spending a night at home.
Warming autumnal flavours will be key to an in-store Bonfire Night mission, with chocolate, retro sweets and marshmallows all ideal for capitalising on excitement around Guy Fawkes Night and adding another boost to your bottom line.
At the start of November each year, there is a chill in the air by the time Bonfire Night comes around. Given that all firework displays and bonfires will be outside, the confections that are most associated with the events are rich and warming. Classics include candy floss, toffee apples and hot food that you’ll often see at the fair such as hot dogs and burgers. Whilst these aren’t necessarily the kinds of lines that confectionery retailers would offer, a little bit of ingenuity will go a long way.
A key to any successful bonfire night, marshmallows are an important offering for any store. Popular for toasting on an open fire, making S’mores or even topping a deliciously warming hot chocolate, offering a selection on your shelves will go down well with shoppers. The Mega Marshmallows 550g bag is the perfect answer for customers looking to roast them fireside or make S’mores, whilst the Bonds Hot Chocolate Melt Trio Gift Box will cover shoppers’ hot chocolate needs!
Toffee is always a popular flavour throughout the winter months and the Walker’s Nonsuch Treacle Toffees are a perfect addition to any pick and mix stand for Bonfire Night. The flavoured toffee is the ideal flavour for the season and is a great way for customers to spice up their pick n mix sweets. Combining toffee flavours with the ever-popular Cadbury chocolate, Cadbury Eclairs Chocolate Carton is sure to be another popular option. With plenty to share, these are ideal for families enjoying fireworks or bonfires at home.
Firework displays and public bonfires are often accompanied by a fair, so giving shoppers a taste of the fairground is another way to draw their attention. Stocking the kinds of treats that are commonly seen at the fairground, such as candy floss and giant lollipops, will certainly catch the attention of shoppers. Lines such as the Crazy Candy Factory Candy Floss Clouds and Rainbow Swirl Lollipops are sure to go down a treat! There are also some novelty lines that tie perfectly in with the fairground theme – such as Mini Gummy Hot Dogs and Burgers! To add a little more firepower to your offering, Fizz Wizz Popping Candy is sure to go down a treat!
As with any missions you run in-store, clear signposting will massively help your sales. Decorate your store and highlight any deals or offers to catch the eyes of shoppers and let them know what stock is on offer. Seeing displays and promotions in your store will help shoppers get excited for bonfire night which makes them even more likely to add items for the occasion to their basket. By utilising your online presence you can make them aware even before they step into store, too.
Whether you are stocking up for Bonfire Night or replenishing your bestselling lines, you’ll find all of the most popular brands right here at Hancocks. As the UK’s biggest confectionery wholesaler, we have a delicious range of wholesale sweets and chocolates that your customers will adore. All available in bulk, you can order online and enjoy UK-wide delivery or head into your nearest Hancocks cash and carry.
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