ZURU Gumi Yum Surprise Coming to the UK Through World of Sweets

It was announced at the National Convenience Show that global confectionery sensation Gumi Yum Surprise will be launching in the UK later this year through a partnership with World of Sweets. This, of course, means that Hancocks is your go-to wholesale destination for the Gumi Yum Surprise – the confectionery that has already taken markets in Australia, America and New Zealand by storm.

Gumi Yum Surprise captivates sweet lovers with its joyful combination of a fruity sweet treat alongside a premium quality novelty toy. No fewer than eight fruit-flavoured candy strips are wrapped around the inner egg that houses the toy, which ensures a delicious and interactive experience from the get-go.

The Gumi Yum Surprise eggs will be available across the World of Sweets network in two initial varieties – Wildlife and Transformers. Both ranges comprise numerous premium toys to collect alongside the signature gummy candy that has been such a hit.

In its native New Zealand, Gumi Yum Surprise stormed to secure a 15% market share and has amassed 4.3 million likes on TikTok, evidencing and feeding the depth of demand for the phenomenon.

Helen Bradshaw, Director of Sales and Marketing at World of Sweets, said: “We’re delighted to be the exclusive distributor for key channels in the UK and are excited to see where we can take the brand.

“There’s a huge demand for novelty confectionery and, in particular, novelty confectionery with toys. Last year, this sector outperformed the overall novelty category by three percent in both value and volume year on year.”

Hancocks customers will be able to add the exciting Gumi Yum Surprise eggs to their ranges when stock lands at Hancocks in August.

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