Celebrating 130 Years of Bonds
This year, Bonds of London celebrates 130 years of creating sweet memories! The iconic brand has been crafting the best-loved British sweets continuously since it was founded in 1895, with nostalgic favourites that ooze charm and character, winning the hearts of generations along the way.
Of course, the brand hasn’t gotten this far by standing still, but they do still use the original recipes in some of their best sellers! As one of the longest-standing British confectionery brands, Bonds has a range of more than 200 lines, including treats that appeal to a broad range of shoppers, from grandkids to great-grandparents!
Throughout the year, the storied sweet makers are celebrating in numerous ways. Firstly, the Happy Birthday Candy Cup! Packed to the brim with sweetshop favourites ranging from chocolatey classics to it-sweet bubblegum bottles, this mix is full of reasons to celebrate.
Bonds has partnered with Vicky McClure’s Our Dementia Choir. The beloved Rhubarb & Custard, Butter Mintoes, Lemon Sherbets, and Pear Drops sweet bags have had a bit of a makeover in support of the charity, with each bag sold contributing a donation.
Despite being known for its range of nostalgic favourites, Bonds has never stood still. This is the case with this anniversary, too, as an all-new take on a sweetshop favourite will be landing soon. The Soft Sherbety Lemons encase the magic of their timeless namesake in a delightfully sour, chewy outer layer. Adding a new twist to the ever-popular Lemon Sherbets bag, this new addition is also 125g and has an RRP of £1.25, so it will slot seamlessly into Bonds’ iconic range of sweetshop favourites.
A momentous anniversary, Bonds of London will also be sharing competitions and prizes, along with plenty more throughout the calendar. So stay tuned, you are not going to miss this!
Be Part of Our Sweet Success
The Bonds story may span three centuries, but it isn’t drawing to an end. With a range of more than 200 products that are tried, tested, and coveted, the brand’s £25 million retail sales value (RSV) is in growth.
Quality and heritage are at the heart of the Bonds range, whilst innovation drives them forward. Understanding businesses and consumers has seen Bonds not only survive but thrive for so many years. With a range of more than 200 products that are tried, tested, and coveted, the brand’s £25 million retail sales value (RSV) is in growth.
The award-winning Bonds range boasts sweetshop favourites and formats for every occasion. From pocket money spenders to road trippers and gift shoppers, the Bonds range has something for every customer.
Share Bags: Bonds’ beloved Sweetshop Favourites sharing bags are in growth by an impressive 28%! This is significantly ahead of the market, with RSV topping £8.6 million. More units were sold, too, bumping 15% to 7.3 million units whilst the rest of the market is in decline. Available in price-marked and non-price-marked packs, these bags have broad appeal.
Kids Bags: Offering young sweet lovers a tasty portion of their favourites, the Bonds Kids Bags range is growing 15% in both volume and value, now boasting more than £5m RSV whilst the rest of the kids’ bags market is in decline.
As always, Hancocks is proud to be the wholesale home of the entire Bonds range. Whether you seek their signature bagged favourites, the perfect pocket money sweets, irresistible candy cups, charming gift boxes or even their Trail Mix Shot Packs, you’ll find it all in bulk right here! Incorporate the iconic brand into your range and be a part of Bonds’ next chapter.
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