New Stock Round-up: August

With summer still in full swing, it always feels strange when the world of confectionery turns its attention to the next seasonal opportunities—Halloween and Christmas. Preparing early for both of these seasonal showcases is key to ensuring the best chance to connect with consumers and secure those all-important returns.

With plenty of exciting lines that will get shoppers in the spirit, alongside some wonderful year-round treats, August has been a busy month! As always, here are our top picks from the wonderful wave of new additions here at Hancocks.

Pick of the Halloween Chocolate Crop

Halloween is the perfect opportunity to bring added theatre to your range, and these Solid Milk Chocolate Pumpkins are a simple way to get shoppers excited for the season. Each smooth milk chocolate ball is wrapped in vibrant orange foil, finished with a wicked pumpkin face for instant spooky appeal. Supplied in a generous 1kg bag, they’re ideal for pre-made mixes or repacking into tubs or bags, stocking pick n mix stands, party prep, or even creating your own trick-or-treat kits.

The Juiciest Soft Chews

Bringing the unmistakable juiciness of Capri-Sun into a chewy confectionery format, these new Soft Chews are set to make a splash. The eye-catching pouch-style packaging mirrors the iconic drinks brand, helping the range stand out on shelf and offering instant recognition for families and younger consumers. Made with real fruit juices and vitamin C, the range bursts onto the scene in two exciting flavours: Fruit Mix and the tangy, sour Monster Alarm.

Limited-edition Haribo Bags

Here especially for Halloween, Haribo Bone Shakers bring big brand appeal to spooky-season sales. Packed with fruit-flavoured gums and Haribo’s signature chewy texture, these limited-edition bags are a fun and familiar option for shoppers looking to share, treat themselves, or stock up ahead of Halloween movie nights. With the added reassurance of one of confectionery’s best-loved names, they bring appeal and build excitement to help drive impulse sales.

Out of this World Halloween Chocolate

With Galaxy Miniatures Smooth Milk & Caramel Chocolates, you’re offering shoppers a deliciously versatile pouch with plenty of seasonal potential. Featuring an assortment of Galaxy’s smooth milk chocolate pieces alongside indulgent caramel-filled chocolates, they’re ideal for sharing, Halloween trick-or-treat preparation, and irresistible little moments of everyday indulgence. With proven brand appeal and a format that also lends itself perfectly to Christmas stocking fillers, these pouches are a smart addition to any seasonal line-up.

BOOtiful Treat Bags

Candy Realms has brought plenty of novelty fun to the Halloween range with two treat bags that are sure to catch the eye of little sweet lovers. Choco Skulls deliver strawberry and cream-flavoured candy in a playfully spooky format, while Petrifying Pumpkins offer orange-flavoured gummy sweets shaped perfectly for the season. With bold packaging, shareable bag formats, and appealing to both pocket-money spenders and families, these bags are worthy of space in so many Halloween ranges.

Punchy New Pick n Mix

If you’re looking to revitalise your pick n mix range, these punchy new additions offer colour, flavour, and plenty of merchandising potential. The Kingsway Sour Bubblegum Skulls combine the ever-popular bubblegum flavour with a sour sugar coating and a bold pink-and-blue skull shape, making them a natural fit for Halloween mixes. Similarly, Frisia’s Sugar Free Sharks bring a vibrant, fruit-flavoured jelly option to the range, offering more bite to any selection of sugar-free pick n mix sweets. Both lines can be worked into creative spooky-season selections, while still carrying strong year-round potential.

Returning Favourites

With proven best-sellers once again available, our Back in Stock category is here to help you keep track of returning favourites. This month, we’ve seen the return of a trio of Halloween favourites: brilliant Bonds treat bags, tongue-painting bats, and spooky-yet-adorable lollies, among others.

Shop the Latest Wholesale Sweets at Hancocks

Whatever the occasion, from a regular restock to an order to kickstart your Halloween or Christmas range, you can find everything you need here at Hancocks. Alongside stock, we’re also here to share our expertise. The Scoop is full of wonderful advice and industry information, whilst you can always contact us if you need help with anything. And as always, our new-in page is the best place to go for all of the latest stock!

Published on 31 Aug 2026

Share this post