Stock for Every Break: Lessons from Nestlé
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Retailers know that confectionery is a powerful impulse category – and when displayed effectively, it can secure notable sales. According to research, 66% of the UK doesn’t feel like they take enough breaks – and Nestlé’s Perfect Store guide shows how small layout changes support shoppers to take more breaks, add more to their baskets, and ultimately boost your profits.
Top Layout Tips
The best in-store layouts are designed to serve shopper intent – from on-the-go snacks to sharing treats – making sure that there is something for everyone. A balanced layout delivers the best performance, with clear segmentation and an equal focus on singles and sharing formats paying dividends.
Evenly split shelf space between singles and sharing formats to meet wider shopper needs.
Highlight the fast-growing Duo format, appealing to both value-driven and hungry customers.
Offer variety with blocks, chocolate sharing bags, and bagged sweets.
Group products by mission or need (e.g. hunger, pleasure, kids, flavour groups) for easy navigation.
A well-laid-out range can lead to a 6% sales uplift.
The Value of Merchandising
Simply put, shoppers often buy because products catch their eye. A strong display and strategic placement help to trigger spontaneous purchases and maximise your sales opportunities throughout the store.
43% of confectionery sales are impulse-driven – so visibility is essential.
Feature lines in high-traffic zones such as tills, coffee machines, and magazines.
Merchandise clearly so time-poor shoppers find what they want quickly.
Ensure new products are featured prominently as innovation drives around 4% of category growth each year.
Show sharing products together to emphasise variety, attracting group and family shoppers.
Key Things to Remember
Good merchandising goes beyond the main fixtures. Think about the entire store journey. By strategically placing confectionery near complementary ranges, you can capture more impulse purchases.
Place biscuits and multipacks near other homely top-up categories.
Cross-merchandise with gifting areas, i.e. cards and flowers, to capture last-minute shoppers.
Position some confectionery away from core space to enhance discovery opportunities and draw incremental sales.
Keep displays refreshed and well-stocked to maintain positive visibility.
Create the Perfect Confectionery Display with Nestlé
Nestlé’s Perfect Store leaflet reinforces that, particularly in convenience and similar stores, success in confectionery comes down to balance, visibility, and relevance. By offering the right mix of singles, duos, and sharing formats. By merchandising them in the right places, retailers can inspire more purchases and encourage shoppers to take a break, whilst boost sales across in-store missions.
Read the Nestle Perfect Store Digital Leaflet here.
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