Easter Sweet Must-Haves
The Easter season is enjoyed by people around the world, presenting the perfect opportunity to meet up and spend some time with loved ones. For many, Easter celebrations are linked with delicious chocolate and confectionery. By stocking up on amazing wholesale Easter sweets, you can easily provide a delicious range that appeals to countless shoppers during the springtime season.
As a confectionery retailer, Easter eggs are obviously key. But if your range contains sweets, chocolate and other tasty bits and bobs as well, then you’re in a great place for the upcoming celebrations. Ensuring you are fully stocked with sweets and confectionery for the Easter season means that you’re able to maximise the opportunities for supplementary sales. You can do this quickly and easily by buying Easter sweets in bulk.
We love Easter here at Hancocks, so we wanted to share some pearls of wisdom with you before it gets underway. So, here are some must-have items, plus classic wholesale confectionery choices to consider.
Sell Something Unique this Easter
As a retailer, finding ways to stand out from the crowd and cater to different types of customers can give you the edge during a big event like Easter. Never underestimate the power of word of mouth and social media! If you can put together sweet collections and mixes that are unique, you’ll be well on your way to a winning Easter period!
Cone bags and sweet boxes are a great choice, so why not take the time ahead of Easter to create some of your own sweet gifts and offer something unique? Sweet cones are proving to be popular and filled with your choice of sensational wholesale pick n mix, they’re an easy Easter crowd-pleaser! You could even opt for sweet jars to offer customers even more delicious confectionery this Easter!
In terms of seasonal pick and mix, there are eggciting bulk options such as the Kingsway Rabbit Heads, Glisten Chocolate Mini Eggs and the fruity Kingsway Happy Flowers that are perfect for pre-made Easter mixes! Offering something different, that is unique to your store, can really help take your sales to a new level and amazing sweets like these are hard to resist!
Must-have Confectionery
Regardless of how you decide to merchandise them, the sweets you choose for the Easter period are very important. So, what are the best options out there? As you would expect from the UK’s largest confectionery wholesaler, Hancocks has a superb assortment of Easter sweets that are bound to be a hit!
There are plenty of Easter essentials that are, without doubt, must-haves for the upcoming Easter push. Classics like Mini Eggs and Creme Eggs perfect purchases for the Easter festivities and are hugely popular every year. Other delights that hold popularity include Kingsway Bunnies and Giant Fried Eggs!
You’ll also find plenty of brand-new confectionery products that are perfect for Easter. We're expecting the Cadbury Biscoff Chocolate Egg to be the must-have line of the season, as it brings two of the tastiest names together in a well-proven format! Limited edition bags always bring excitement, and the Rowntree's Randoms Egg-Venture Sharing Bags are no exception—these assorted fruit jellies deliver new flavours, shapes, and texture to keep shoppers smiling! With a £1 RRP, the Candy Realms Spring Mallows serves up jaw-dropping jelly-filled mallows with undeniable value—as do their Jelly Bunny Heads!
Excellent Novelty Easter Lines
It’s important to think outside the box occasionally – this can really help you capture the imagination of customers and stand out from your competitors. In this vein, a strong selection of Easter impulse lines will serve you and your customers well. The Candy Realms Spring Mallow Pops and the Lucy Lamb Mallow Lollies are easy to merchandise and a great place to start.
The range of Lindt is always full of seasonal favourites and their Gold Bunnies are super cute Easter chocolate. Shoppers who prefer something sweeter will adore the Lindt Gold Bunny White Chocolate, whilst the Kinder Bunny Milky Caramel and the Gold Milk Chocolate Creme Filled Bunnies offer something unique for different tastes.
Be a Happy Bunny with Hancocks this Easter
We hope this guide has given you some great ideas for what to add to your store in preparation for Easter. With so many customers excited for Easter Sunday, be sure to get your wholesale Easter sweets ahead of time. That way, you can make the most of the brilliant sales opportunities.
From our Easter pick n mix range to great gifting stock and, of course, our huge selection of wholesale Easter eggs from the very biggest brands, there is all of the stock you could need to have an eggcellent Easter with the help of Hancocks.
With our cracking range, we also offer a range of delivery options – familiarise yourself with them to make sure that you get your Easter stock in plenty of time. From express to free standard delivery (on orders over £250 ex VAT) and a free Click & Collect service, you can get prepared however works best for you. If you have any questions, whether it’s about our Easter range or not, simply contact us. As expert confectionery wholesalers, we want to help you and your customers be happy bunnies this Easter.
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