Impulse Treats to Stock up on for Easter 2025

One of the biggest seasonal events of the year, Easter is a time when shoppers are keen to indulge themselves and enjoy the wide range of delicious treats on offer. The centrepiece for many will undoubtedly be Easter Eggs, but these are traditionally bought later on in the season. With Easter Sunday coming almost three weeks later than last year, there is an extended period to reap the benefits of exciting springtime impulse lines. Preparing early means that you will have a much longer window to stock irresistible seasonal lines and grow sales for Easter 2025. From beloved classics and chocolate galore to exciting novelty lines and tasty Easter sweets, there are more lines than ever before just waiting to hop into customers’ baskets!

This is music to retailers’ ears, with impulse and on-the-go items accounting for the vast majority of early Easter sales last year¹. As pointed out by Kathryn Hague, Head of Marketing here at Hancocks: "An amazing 70% of customers plan to celebrate Easter through buying Easter confectionery. The longer Easter period in 2025 should see an increase in units sold - especially in impulse and lower-priced items."

With this in mind, a focus on the stock at lower price points and self-eat appeal will help to set you up for a successful spring season.

When thinking of Easter, the first treat that comes to mind for so many with a sweet tooth is the Cadbury Creme Egg. The fondant-filled milk chocolate egg is a favourite treat that creates enthusiastic clamour whenever they are available. Hence why it is such a potent impulse line that performs well everywhere in-store – from food-to-go missions to promotional ends and last-minute grabs by the checkout. Another classic from the Cadbury chocolate stable, the Mini Eggs Chocolate Bar is a great last minute gift or a superb springtime treat as it gives the beloved chocolate eggs a delicious twist!

An adorable staple that everyone is hoppy to see in store, the Lindt Gold Bunny is a classy Easter addition. The charming rabbit is made from Lindt’s signature Swiss milk chocolate and appeals to shoppers of all ages. With a Gold Bunny Salted Caramel also available, you can offer a sophisticated take on a classic.

Taking the beloved formula of the humble Malteser and turning it into an Easter favourite, the Maltesers Chocolate Easter Bunny Treat is nigh on irresistible. With a malty filling and honeycomb pieces within a smooth milk chocolate outer layer, these bunnies are the preferred on-the-go snack for many shoppers.

Chocolate certainly dominates the Easter landscape, but that doesn’t mean that you should neglect your offering of wholesale sweets. With the most popular brands and flavours on offer, you can provide for customers of all tastes.

For the Easter period, Haribo has a swathe of glorious gummy sweets that will undoubtedly catch the eye of shoppers of all ages. With their Eggs Galore and Buzzy Bees bags, both price-marked at £1.25, shoppers have multiple reasons to be enticed. Locate these in prominent locations and enhance the non-chocolate element of your Easter range.

Adding their famously fruity flavour to a classic gummy sweet format, the Vimto Fried Eggs Treat Bags are another great Easter sweet option. Just the right size to enjoy on the move or as a cheeky sweet treat, these are cracking springtime stock.

Offering something altogether fluffier, the Candy Realms Spring Mallow Pops are an adorable Eastertime treat and certainly look the part! These are sure to appeal to your younger customers in particular and will brighten up your shelves.

When it comes to attracting the attention of shoppers, interesting and unique products are a great way to do so. Choosing lines that not only get noticed but are exciting in their own right, such as the Candy Realms Jelly Bean Carrots, will encourage shoppers to follow through to purchase. They look just like carrots and are filled with fruity sherbet – so they’re as fun as they look!

Bonds have plenty of novelty lines that are perfect this time of year – so it is easy to build a creative range. With their light and delightful Duckling Marshmallow Bags and Jelly Bunny Faces among others, you can provide an exciting treat for every taste.

Elsewhere in our range, you will also find plenty of stock that’s suitable for a range of dietary requirements. As with other seasonal events, the majority of Easter chocolate stock is suitable for vegetarians, whilst there are also vegan options, too. The wonderful NOMO Mini Cookie Dough Bunnies 5 Pack uses dairy-free chocolate and a crunchy rice cereal centre, with a moreish cookie dough flavour, this is a bonafide vegan-approved Easter treat! Filled with vegan chocolate treats, these plant-powered chocolate bunnies are also gluten-free and provide a great way for shoppers to spread the love at Easter.

To add depth to your vegan options, the Moo Free Easter Bunny Choccy is a fantastic choice. Using Moo Free’s signature dairy-free chocolate, this delicious bunny is the perfect Easter treat for a vegan chocoholic. Taking things to the next level, their Easter Egg Hunt Box promises a whole lot of tasty fun for an RRP of only £5.50! For fun-seeking families and sharing alike, this box is a versatile options that promises value, too.

Here at Hancocks, we are aware of just how important the Easter period can be for retailers. That’s why we’ve worked hard not only to create our range of tantalising Easter impulse lines, but to offer you all of the seasonal stock you’ll need for the spring period. Our bulk stock covers everything from Easter pick n mix and Easter sweets to filled and mini eggs and, of course, wholesale Easter eggs. Just like any of our lines, our Easter stock is available to order online and will be delivered directly to you – getting Easter ready could not be easier!

Sources

¹ Wholesale Manager: Spring bonanza - Easter is a huge opportunity to grow confectionery sales.

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