Sweet Ideas for the Halloween Rush

With costume decisions, pumpkin carving ideas and party planning, there’s always so much to do for Halloween. But with shoppers so busy thanks to the extra demands on their schedule, they quite often forget to get themselves prepared for the trick-or-treaters they’re expecting.

It is undoubtedly a key aspect of Halloween, but in and amongst everything else it is easy to forget about the supplies for those sweet and scary visitors. Many customers will be looking for last-minute sweets and chocolates for their local trick-or-treaters.

There are many wholesale sweets that you can add to your range for shoppers who are in a rush. For instance, last year Hancocks customers found success with a wide variety of lines – with Kinnerton Chocolate Pumpkins, Kingsway Dracula Teeth and the Swizzels Mummy Mix among the bestsellers. These options may be somewhat diverse, but that fact just highlights the opportunity Halloween presents to retailers. Join us as we look into some Halloween favourites in more detail.

Trick n Mix

Throughout the year, pick n mix sweets are the gift that keeps on giving for sweet lovers. At Halloween, this is no different. With a horde of spooky specials and themed treats, there are some frightfully fun additions that can breathe life into your range and have shoppers flocking to it like zombies – but hunting pick n mix, not flesh…

As well as the Pumpkins and Dracula Teeth mentioned above, there is a host of pick and mix sweets that are to die for. Adding a unique touch to any Halloween pick n mix stand, Kingsway Mini Teeth Fangs have blood-red tips and are perfectly spooky for the season. These fruity jelly treats are not only delicious but made with a gluten-free recipe and no added colours.

Another pick n mix treat that is ideal for the Halloween season, these Gummy Bones will add delicious strawberry flavour – and Halloween spirit – to any pick n mix range. A freaky yet fun shape that will definitely draw some attention, these adorable sweets were a hit last year. Pair them with Jelly Eyeballs and you’ll have a fun-yet-gruesome slant on your range.

Halloween is the only time of year that people are somewhat excited to be scared, isn’t it? Creepy crawlies are something that crawls out of the woodwork as part of spooky season branding and decorations, so the devilishly fruity Gummy Spiders will fit right in. These colourful, chewy delights are a spook that shoppers will be glad to see. The same goes for the ever-popular Kingsway Monsters – these scary jelly sweets are brought to life by their roarsome texture and full fruit flavours.

By making the most of simple packaging like candy cups, cone bags or paper bags, you can easily create unique and eye-catching trick-or-treat pick and mixes that will wow your customers. Not only will shoppers see these and be tempted to grab some for themselves right there and then, but pre-packed mixes can be super helpful for any shoppers who are rushing to prepare for trick-or-treaters at the last minute.

Freaky Favourites

As well as the Mummy Mix, Swizzels have other multipacks that will help shoppers looking for a sharing bag to offer to trick-or-treaters. With Drumstick and Refresher Choos, plus their Scrumptious Sweets Bag, mean that you can easily offer a range. A Nestle Chocolate Bar Selection caters to chocolate lovers just as easily, whilst adding Reese’s 2 Peanut Butter Pumpkins King Size offers a superb seasonal snack for chocoholics.

However calm your customers are before Halloween, if they’re in your store they’ll be paying a visit to the till. A selection of eerie on-the-go goodies, like lollipops or go bags of sweeties, can be a great way to spread the festive fear. Candy Realms Petrifying Pumpkins Candy Cups are popping with delicious seasonal favourites and the resealable cups are ideal for on-the-go treats. Candy Realms also have jaw-dropping novelty lollies that will steal the show in the Halloween Mallow Stacker and the Pumpkin Light Pop. The stacker features four figures of Halloween on one skewer, whilst the Pumpkin Light Pop combines a fruity lollipop with a trio of light-up pumpkin designs! Add a selection of these around the store and shoppers will certainly be tempted.

With the release of the much anticipated Beetlejuice Beetlejuice movie hitting the silver screen, Maynards Bassets have launched a duo of limited edition bags to celebrate. The Black & White Liquorice Mix Bag is pinstriped like the famous suit and is filled with duo-tone Liquorice Allsorts in special edition flavours, whilst the Surprise Flavours Spooky Gums are coffin-shaped fruity treats with an assorted fruity palette.

Wickedly Sweet Surprises

With spooks and scares expected, there are plenty of exciting novelty lines that can breathe new life into any seasonal range. A household name for sweet lovers of all ages and a real star of any range of sweets, the PEZ Halloween dispensers are a surefire way to appeal to shoppers this spooky season. The wholesale packs include four designs – bat, vampire, pumpkin and ghost – and will definitely add bite to shelves this Halloween.

Sold in coffin-shaped cases, the Crazy Candy Factory Bone Breakers are a unique candy puzzle. The fruity hard candy bones all come together to recreate Old Bones Jones and are absolutely delicious! Not all shoppers will want to put this effort into their treats though – some just want flavour that lasts. For this, the Zed Candy Zombie Eyes are the perfect gumball for Halloween. Their design is there for all to see, whilst the strawberry gum and sour powder centre will have customers wide-eyed.

With the best Halloween novelty sweets on offer, your range will appeal to thrill-seekers in-store as well as those stocking up for trick-or-treaters.

Wholesale Halloween Sweets

In the build-up the Halloween, there is ample opportunity for retailers to incorporate a seasonal range that excites customers and adds a boost to their bottom line. With so many great lines that are released for Halloween, countless lines can not only add bite to your shelves but if packed together make wonderful trick-or-treat kits. Stock up on packaging and make fantastic packages that will save last-minute shoppers from the scares of being empty-handed when there’s a knock at the door. Of course, you could also meet this need with our bulk pick n mix! Our Halloween range is broad and filled with scarily good stock to see you through the spooky season. Keep up to date with the latest offers and new arrivals for each promotional push with our seasonal brochures here at Hancocks.

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