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What Candy Salads Are And How to Sell Them
If you’re regularly on social media, there’s every chance that you’ve heard of candy salads. Particularly popular across Instagram and TikTok, videos of people creating and enjoying them have captured the imagination of sweet lovers of all kinds. But what are they, and how can you offer them to your customers?
What are Candy Salads?
Enjoyed at gatherings, parties, or even on a movie night, candy salads are best enjoyed with others. They bring together everyone’s favourite sweet treats and mix them up in a big bowl, just like a salad – hence the name. There are no rules when making a candy salad, as they can include whatever the ‘chef’ wants to add. However, the most popular combinations include fruity flavours and plenty of chewy textures – particularly gummy sweets. There will no doubt be people enjoying ones made entirely of chocolate, or hard candy, or whatever it is their heart desires, and obviously the latest trending sweets, too.
How to Sell Candy Salads
Even though people making their own candy salads are likely to buy bags of their favourites and mix them at home, this doesn’t mean that there aren’t opportunities for retailers within this trend. Making the process easier for customers and letting them know that you have candy salads covered in your range will earn you massive kudos! Given how similar a candy salad is in principle to a pick n mix, as a retailer there are some very simple ways for you to add them to your range.
There are two main ways that you can approach a candy salad from a retailer's perspective, and this is as a ‘build your own’ prospect, or pre-packed.
Allowing shoppers to build their own candy salad with your pick n mix is very straightforward to set up. Alongside the classic pick n mix cups and bags, just add in an option of a bigger container like a Large Cookies Sweet Jar or Plastic Tub with Lid. Whether you have a set price for filling them or price them by weight, shoppers will love the freedom of building their own mix. You could even offer loyalty points or a small discount for returning with their jar or tub and refilling it – however works for you and your customers.
Pre-packing pick n mix sweets into containers is a great way to make things easier for your customers and help those that are pushed for time – they simply have to pick a mix! It also offers the opportunity for set prices and good POR! Obviously, you can pre-pack the bigger tubs like mentioned previously, but offering options of different sizes is a good idea too. Our range of accessories and jars includes a great array of choices. There are jumbo options offering capacities of over 3 litres, retro-inspired Victorian sweet jars of various sizes, sweet cone bags that are always popular and smaller jars that offer something more special than a standard portion of pick n mix.
Regardless of the containers that you use, pre-packing candy salads can be a creative way of engaging with shoppers and ensuring that your range piques their interest. As proven with Candy Cups, considered and themed mixes make engaging propositions on shelf – so why would a candy salad be any different?
The online trend leans into gummy textures and fruity flavours – very much the staple for many pick n mix ranges – so there is every chance that you’ll already stock the lines needed to make popular mixes. Fizzy and sour sweets are also riding a never-ending wave of popularity, so a fizzy candy salad is sure to be a hit too. Building on this you could create berry salads, retro mixes and
Getting creative, you could theme your candy salads around the various designs on offer. For instance, you could make a zoo mix of Meerkats, gummy bears and monkeys, or an ocean mix with dolphins, sharks, mermaids and turtles.
Here at Hancocks, our range is filled with sweets that excite everyone – and are suitable for a variety of diets, too. This means that offering a vegan or halal candy salad is easy, too. Whatever you need to capitalise on the candy salad trend, we’ve got you covered here at Hancocks. If you have any questions about any of our stock or delivery options, don't hesitate to get in touch!