The trend of health and fitness has been on the rise for a few years, gaining even more momentum since the pandemic – half of consumers cite eating healthily as a priority1. Part of this is consuming less sugar, whilst the snacks that are high in protein are still a dominant trend2 – which fits in perfectly with signs that many consumers are actively trying to lead healthier lifestyles.
However, despite looking to make their diets healthier, many shoppers still do not want to give up the taste of their favourite snacks. This coincides with the trend that many shoppers battle to avoid snacking and are easily tempted by sweet treats3. For shoppers caught in this conundrum, we have a solution that means they can satisfy their sweet tooth whilst cutting down on carbs and upping their protein intake.
Founded with the goal of helping people from all walks of life with any challenge, from a massive gym session to a workplace assignment, Warrior expertly creates a wide range of products from protein powder and gym aids to vitamin gummies and other wellness supplements.
One of their most popular lines, and one we’re excited to offer here at Hancocks, is their Crunch Protein Bars. With a range of indulgent flavours, these crunchy low-carb, high-protein bars are ideal for a wide range of customers. Packed with 20g of protein, these are ideal treats for a quick breakfast to help stave off hunger, as a quick hit of protein after a big gym session, and even as a mouth-watering treat for those on a diet, these will appeal to a range of visitors to any business.
Another healthy snack that is a true indulgence is the Warrior Raw Protein Flapjack. Combining the artistry and passion of a beloved flapjack with their nutritional expertise, these bars also offer 20g of protein to power customers through any of their daily battles.
As market trends change and shoppers’ habits shift, Warrior Raw Flapjacks and Crunch bars are a great way to help customers make a positive change to their diets and not miss any of the enjoyment a tasty treat can bring.
Across the two styles, there are some utterly wonderful flavours on offer. Warrior Crunch Bars offer real variety, ranging from Key Lime Pie to Dark Chocolate Peanut! There are plenty of options for chocolate lovers, with Chocolate Chip Cookie Dough, White Chocolate Crisp and Fudge Brownie, whilst Salted Caramel is a popular flavour for any treat. Again, chocolate is a popular addition to so many flapjacks, and Warrior’s are no exception. Chocolate Brownie, Chocolate Peanut Butter and Chocolate Orange versions mean that these are as indulgent as any other treat.
The Healthier at Hancocks range targets the shift in consumer behaviour towards healthier snacking. Obviously, we had to have Warrior protein bars in the range, to ensure that you can help shoppers satisfy their sweet tooth without reneging on their lifestyle ambitions! Adding them to food-to-go missions, ranges of healthier snacks or even alongside confectionery bars, you can diversify your stock and appeal to a variety of shoppers.
We don’t just stock their protein bars, you’ll also find Warrior Protein Water, too. As with all of our stock, the entire Warrior range is available to buy online in bulk quantities (with the Protein Water Click & Collect only).
As always, we are keen to offer our customers any help or advice that we can. Whether that is on our new range, our signature pick n mix, wholesale chocolate or bulk energy drinks, simply contact us and we will happily share our expertise.
Sources
1 McKinsey – Hungry and confused: The winding road to conscious eating
2 Glanbia Nutritionals – Healthy Snacking Trends for 2024
3 Kantar – Shoppers are looking for healthier products more often than they think
