Advice and Information

We've written some useful articles to help you plan and develop your confectionery business. Quite a few questions should be answered for you but if you have any specific queries, please do get in touch as we have more than 50 years of trading experience and lots of confectionery industry knowledge. We'll add to this list so please do come and look again.

Category Advice: Spring ConfectioneryLiquorice Allsorts

We discuss the key spring occasions and consider how best to tackle your confectionery range to make the most of this opportunity. The earlier you start to plan, the better your results will be.

Category Advice: Summer Confectionery

It's an important season in itself and whether you're located in a holiday destination or not, there are opportunities for all retailers of confectionery during the summer season.

Category Advice: Children's Sweets

Perhaps the most important customer where sweets are concerned, learn how to decide what to stock from the dizzy array of children's sweets that are available and maximise your sales from this demanding younger audience.

Category Advice: Lollies and Pops

How to make the most of this profitable sector of the confectionery market. Whilst children are a big audience for creative pops, there's something here for grown ups too.

Fizzy Cherries

Category Advice: Pick and Mix

Hancocks leads the way in wholesale pick and mix sweets, having been a key category for us since 1962. We consider how best to tackle this massive and profitable category for the first time if you have not yet vetured this far. The effort and planning is well worth it given the continuing popularity of pick and mix sweets for all ages.


Category Advice: Countdown to Easter

Five essential choices for your 2015 Easter line-up.

Focus on: Fizzy and Sour

It's without doubt a growing trend. Are you comprehensively covering the opportunity within your range? We give you our thoughts.

Top Sellers: Children's Pick and Mix

Want to know if you're stocking the best range? Check out our list of big sellers across children's pick and mix to ensure that you have it covered in your store.

Top Sellers: Kid's SweetsChupa Chups Lollies

The range might be enormous but there are some certain sellers to ensure that you have nestled amongst your range. Check our list here.

Top Sellers: Traditional Pick & Mix

Retro sweets are still big business and knowing the key favourites can make a notable difference to your sales. See our top choices here and see if you have them all covered in your own range of traditional sweets.

Confectionery or confectionary?

We give you our point of view on the definition of both spellings. It's a confusing situation and perhaps there is not an absolute answer!

History of confectionery

This is a potted history of some of the main milestones in the creation of what we now understand is the confectionery industry. Interesting reading which goes all the way back to cavemen.