In the ever-evolving world of consumer trends, it has become clear that the theme of shoppers favouring healthier options is no flash in the pan. Healthy snacks is a growing sector that is relevant for many retailers ranging from convenience stores to specialist vendors – and it is just warming up. The longevity of the market shift not only shines a light on the types of stock that shoppers lean towards but also a change in consumer behaviour. Eating better, particularly whilst on the go, has become increasingly important for consumers striving to lead healthier lifestyles.
Navigating the world of on-the-go nutrition can be a maze, both for retailers and consumers, with so many options available. Among these, energy bars and protein bars stand out for their functional benefits and are popular with a variety of consumer segments. A key part of the Healthier at Hancocks range, both energy and protein bars form part of our carefully curated selection that caters to healthier lifestyles. This selection includes high-quality picks from a mouthwatering range of market-leading brands. As you’d expect, you’ll find a brilliant mix of irresistible flavours that will keep shoppers smiling. Whilst they are often found together, there are some big – and key – differences between the two. Join us as we explore them and shine a light on some of the brands you need to know about.
The Difference Between Energy & Protein Bars
The distinction between energy and protein bars lies in their intended purpose and nutritional composition. Energy bars are best suited for those in need of a quick energy boost before or during physical activities, while protein bars are best for post-workout recovery, as their protein content helps muscle repair and growth.
Energy bars are primarily designed to boost your energy levels with a high carbohydrate content. They're perfect for consumers looking for a quick energy source before or even during physical activities, such as running, cycling or hiking. An increasing number of shoppers are choosing them as an on-the-go breakfast option, too, either alongside or instead of cereal bars. Clif Bars are a prime example that offers a balanced mix of carbs, protein, and fibre to support energy needs during extended activities. Their Bloks are perfect for a boost mid-excursion too, with a recipe that is easy to digest and fast-acting.
On the other hand, protein bars focus on a higher protein content to aid in muscle repair and growth. They are ideal for post-workout recovery or as a protein-rich snack during the day. Our range includes top-notch brands that make it easy to cater to all tastes. Grenade bars are known for their taste and high-protein, low-sugar recipe that has made them a market-leading protein bar. Another brand that will resonate with active customers is Warrior, whose range has something for everyone. We also stock Barebells, who have an indulgent range of flavours where high-protein meets indulgence. They may not be outright protein bars, but Huel bars are a great addition with their complete nutrition profile.
Why Stock Both?
Stocking both types of bars is beneficial because it caters to diverse consumer needs within the health and fitness spectrum. Whilst there will be some customers who are big fans of energy bars and others who much prefer protein bars, both are popular and complementary to any healthier snacks mission. Both offer speedy solutions for active individuals and can be used in multiple situations. By offering a variety of brands across both categories retailers can attract a broad customer base. Whether a customer is looking for a burst of energy or protein-rich replenishment, they'll find what they need. Our selection of brands and lines showcases our commitment to offering diverse, high-quality options that help our customers meet evolving consumer demand.
Shop Wholesale Energy and Protein Bars at Hancocks
At Hancocks, we're passionate about not only providing our wholesale customers with the products to meet the demands of consumers but also the information to understand the trends, too. By stocking the best protein bars and energy bars, especially from trusted brands, retailers can cater to the nuanced needs of today's consumers, ensuring satisfaction and repeat business. Consumer habits have changed over time, with more and more customers seeking out food and drink whilst they’re on the move. Offering consumers a range that doesn’t compromise on taste, dietary choices, or their busy lifestyle is a plus for any business. Embrace the healthier side of confectionery and offer your customers the delicious yet nutritious options they crave!
Stock up on bulk protein bars, energy bars and countless healthier snack lines right here at Hancocks and shop your way. With numerous delivery options, Click & Collect and our 14 wholesale stores across the country, shop in bulk your way with Hancocks.
