Halloween can be a hectic time of year – not only for retailers but for shoppers, too! Aside from filling your shelves with the best bulk sweets this Halloween, customers will also appreciate it if you can make shopping for them as easy as possible. There are numerous ways you can do this, from stocking up in plenty of time to signposting it clearly in-store. But one that they will really appreciate is creating your own Trick or Treat Kits! Not only does it make their preparation for the end of October so much easier, but it shows that you’re willing to put in the extra effort to help your customers.
Every store is different, so it goes without saying that choosing the option that works best for you is pivotal! Whether you pack together a premade selection of sweets and chocolates or introduce bundle deals on them, there will be a way that suits you and helps shoppers!
The main idea behind creating a Trick or Treat Kit – whatever form it takes – is to help your customers avoid last-minute frights and ensure that they’re prepared for the scary little visitors that come along at the end of October. So, here are a few ideas of ways that you can do that!
Make Your Own Trick or Treat Kits
If you go to the length of creating your own Trick or Treat Kits that include everything your customers will need, you’re earning maximum brownie points. It will be the most labour intensive on your side, but you can reap the biggest rewards.
There are a couple of ways you could do this. One of those ways is to create several individual portions of treats, primed and ready to be given out to their costumed visitors. They don’t need to be big portions – just a few little treats. Things like Swizzels Drumsticks Lollies, Cadbury Freddos or any other wrapped favourites are ideal. When it comes to packing them, Torrid Orange Grosgrain Ribbon provides a simple but effective way to separate the portions. Once you’ve made your trick or treat portions, you just need to find a way to group them together for your customers. A Brown Cardboard Pizza Sweet Box will fit plenty of tasty parcels inside of it, whilst a Victorian Sweet Jar is a more decorative option.
We all know that kids love pick and mix, so if you wanted to fill Brown Paper Bags with some delicious Halloween pick n mix sweets we’re sure it would go down a treat! Our range includes some suitably spooky delights, with favourites like the Kingsway Mega Value Gummy Pumpkins and Halloween Milk Chocolate Coins. You’ll also find plenty of really frighteningly fun options like Vidal Chicken Feet and Kingsway Dentures, which little visitors are sure to love.
The other option, which is the easiest to put together, is to just make sure that they have all the chocolate and sweets that they’ll need. To make things easier for them, you can include a few paper bags or a length of ribbon to give them an easy serving solution!
Run Offers on Trick or Treat Essentials
If you want to offer your customers more flexibility with their Halloween sweets, you might want to think about offering deals on trick or treat essentials. This way, you give visitors to your store the chance to build their own Trick or Treat Kit! Offering multi-buy deals on the lines that customers would often look for when stocking up for Halloween is a great way to keep shoppers happy and increase sales.
A good starting point here is to look at the likes of multipack chocolate bars and treat bags of popular sweets like the Peppa Pig and Paw Patrol Gummy Multipacks. Stocking up on the most popular brands is never a bad idea, either, as shoppers will often choose a brand they trust over others that are on offer. You know the lines and brands that are most popular with your customers, so tailor your selection to what they like!
Offering an easy portion of pick n mix magic, candy cups always make brilliant sweet gifts. They make wonderful Halloween treats, too! For these, consider running a promotion that offers a discount for larger quantities. They’re a great impulse option to have in store, too. If shoppers are stocking up on sweets for trick or treaters, the Bonds Scary Pumpkins Candy Cup is the perfect seasonal gift to themselves, too.
As spooky season arrives, you can count on Hancocks for all of the Halloween sweets you’ll need. From countlines to multipacks and the lines loved by your customers all year round, you can find all of the ingredients for a successful Halloween period right here! If you have any questions, simply contact our team and we’ll happily help you out.
