Across the UK, chocolate is adored by millions of treat-seeking missiles every day. There are so many variations that even the most passionate chocoholic could struggle to pick their favourite. Whilst it is obviously a popular choice for snacking alone, there are jumbo bars and sharing bags that are perfect for time spent with loved ones. Sharing chocolate is worth £240m in independent and symbol stores, so there is plenty to be gained from priming the selection in your store.
Spending time in front of the TV is a popular pastime that is definitely enhanced with the addition of some chocolatey treats. This is the main occasion that shoppers will specifically buy sharing chocolate for, so highlighting Big Night In promotions and stock in store will help to attract attention and secure purchases.
When browsing in store, the most popular reason for grabbing a spontaneous sharing pack is consumers deciding to treat themselves. Again, signposting with Treat Yourself messaging will enforce this and help to secure sales from more impulsive shoppers.
Another key message for shoppers is value. Now more than ever, placing an emphasis on value will strike a chord with shoppers and help to secure both planned and impulsive sales. Make sure that shoppers can see the value, whether that’s part of a bundle offer, or simply by stocking price-marked bars and bags.
The way that you display and stock your chocolate sharing lines can also influence the customer experience, making it easier for them to find their favourites and drawing their eyes to the latest and most exciting lines. Grouping your sharing range into chocolate sharing bags and then sugar sharing bags is the easiest way to help shoppers navigate your range. It’s also worthwhile to block brands together and putting bestsellers onto your most profitable shelves helps to secure sales. Drawing attention with newer lines on these shelves can create excitement in store and is also a wonderful way to attract younger customers.
When it comes to bestsellers, brand plays a powerful role in shopper decision. Even when choosing an impulsive treat, shoppers often opt for familiar lines that they trust and turn to time and again. Whether you are building your range of chocolate sharing bars or bags, the bestsellers are made up of popular picks from the biggest brands in the business.
Of the top 10 sharing bars, 7 are Cadbury, whilst there are a pair of Galaxy bars and Nestle’s Mint Aero makes an appearance, too. Among the Cadbury bars, their famous Dairy Milk is top, along with five variations, no less. Brits clearly love the milk chocolate, as the Caramel, Daim, Fruit & Nut, Oreo and Hazelnut varieties are all bestsellers, too. Also joining the Cadbury contingent is the Caramilk bar – made with white chocolate and caramelised milk powder, the sweet and creamy bar is proving a hit with chocoholics.
The brand from Bournville also has a strong presence in the chocolate sharing bags market, with a trio in the top 5! Both regular and Caramel versions of the Dairy Milk Buttons, plus Twirl Bites and Bitsa Wispa bags are must-haves in your range. Maltesers take the top spot, whilst other Mars favourites making the list include both Crispy and Peanut M&M’s, Galaxy Minstrels, Milky Way Magic Stars and Revels.
To get the most out of your wholesale chocolate sharing options, you don’t need to rip up any trees. Shoppers love all forms of chocolate and sharing it with loved ones is always popular. Focusing on messaging around your store will make the shopping experience easier, whilst also planting the seed and helping to draw in spur of the moment buyers. Hitting key themes of a big night in, treating yourself and highlighting value to customers will strike a chord with customers in the current climate and give your sales the best boost. As always, it pays to stock a blend of best sellers and the most exciting, newest options. This means that you have lines that shoppers trust and crave, as well as thrilling options they may never have tried, giving you the best chance of offering something to everyone!
Here at Hancocks, you’ll find the biggest brands and most popular bars and bags needed to fortify your sharing chocolate range. We work with manufacturers to ensure that we provide our customers with the range of products consumers demand. Browse our range and bulk buy chocolate bars and bags today. If you have any queries about any of our stock, delivery options, or anything else, simply contact our team and we will happily assist however we can.
