At Hancocks, we’ve worked hard over the years to secure our position as the largest confectionery wholesaler in the UK.
However, we know that in this competitive industry, resting on our laurels and not continuing to move forwards will only have negative consequences. We want to continue to lead the pack when it comes to providing wholesale sweets online, and know that staying dynamic, relevant and appealing to our customers is the best way to do this.
This is the drive behind our new branding and major improvements across all things Hancocks, which we are delighted to be able to unveil.
This new branding has been created following extensive customer research conducted with many of our current customers in order to develop a deeper understanding of the impulsive world of confectionery, drinks and snacks as it is today.
At the heart of our new branding is a dynamic new logo. This is perfectly placed to be used across traditional and digital marketing, creating a visual element that we believe will soon become synonymous with the Hancocks brand. This also further supports our strategy to invest in technology to support the independent channel.
Our aim is to help Britain’s independents build a better future by leveraging the impulsive world of confectionery, drinks and snacks. We will do this by investing in:
- Improved communications with customers
- Enhancements with products and range
- Easier in store navigation and clearer pricing
- Bigger deals on must-stock lines
- Enhanced customer service levels
- A more efficient and enjoyable shopping experience
Helen Bradshaw, Marketing Director comments: “The Hancocks name has a strong and well-established history in the confectionery industry, which has been built up over the many years – our brand today reflects the strength of this legacy and combines it with a fresh and exciting new look and feel.”
You can register for an account with Hancocks today, and if you’re keen to visit one of our depots, you can find your nearest with our Find a Store tool.
